Simplifying the experience of buying and managing insurance.

Assuraf case study by Oluwaseun Ajagbe, Product Designer.

Assuraf is a digital insurance platform built to make insurance simpler, faster, and more accessible.

I was brought in to redesign the experience, with a focus on making the product easier to understand and use.

In this case study

The product needed a lift.
Insurance was already complicated. The product didn’t need to make it feel more complicated.
The redesign focused on simplicity.
A simpler interface still has to support a complex product.
A simpler experience for a complex industry.
Good product design doesn’t remove complexity. It decides where that complexity should live.